In today's digital landscape, the collection and management of personal data have become paramount for businesses operating in various sectors. Companies gather personal information, such as names, contact details, and purchasing behaviour, to enhance customer relations and tailor their services. However, it is crucial for businesses to navigate the complexities of data protection regulations, such as the General Data Protection Regulation (GDPR), which aims to safeguard individuals' privacy rights. By ensuring transparency in data collection practices and obtaining informed consent, companies can foster trust with their customers while effectively utilising personal data to drive growth and innovation.